Shady Rays, one of the nation's fastest growing lifestyle and adventure eyewear brands, today announced the successful launch of its new partnership with the next-generation golf, media, and lifestyle brand Good Good Golf, transforming the visual experience on courses nationwide. This power-pairing has redefined the intersection of performance, protection, and style for modern golfers and spectators seeking the ultimate competitive edge.
Good Good Golf, with its massive social media following and partnerships with legacy golf media has established itself as golf's leading digital brand, connecting with everyday players around the world who are passionate about the game. Their authentic approach to golf entertainment has transformed how a new generation engages with the sport, making them the perfect partner for Shady Rays' expansion in the market.
The collaboration between these two innovative brands strengthens Shady Rays' commitment to the golf category—a core focus for the American-owned sunglasses company—while launching an exciting new S|R Golf collection designed specifically for the demands of the course. Together, the creative personalities behind Good Good Golf have worked with the S|R Golf product team to showcase cutting-edge style and technology that elevates golfers' experiences from tee to green.
Golf has always been a passion point for our brand, and this partnership with Good Good Golf represents a perfect alignment of our values. Both of our brands believe in delivering exceptional quality, style, and value to everyday golfers. Our S|R Golf collection combines performance technology with styles that look great both on and off the course, and Good Good's authentic connection with golf enthusiasts makes them the ideal partner to help us bring these products to more players and fans.
The partnership launched with a special collection release featuring three exclusive styles co-designed with Good Good Golf, now available at shadyrays.com and any one of Shady Rays’ six retail locations.
The collaboration will continue with an in-person activation at Good Good Golf’s King of the Mountain event at the Kemper Lakes Golf Club in Chicago, Ill. on September 4. Additional brand activations in-person and across Good Good Golf's expansive media channels will follow throughout the year.The Good Good Collection: Performance Meets Style
The exclusive collection takes three Shady Rays customer-favorites—the Classics, Oakmont, and Apex—and adds a Good Good Golf touch, ensuring that they're built for the game with every swing in mind. Each style features Shady Rays' advanced lens technology designed to enhance visibility of course contours and reduce eye fatigue during long days on the links.
Good Good Classic
The Classics you know, now with the Good Good Golf touch. This limited release re-imagines the beloved Classics, featuring gunmetal black steel arms with matte black temple tips and plastic frame front. Premium black stainless steel arms feature an etched blue Shady Rays logo on the outer arm and Good Good Golf branding on the inner arm. The smooth matte black temple tips provide increased comfort during extended wear.
Key Features:
- Color Enhancing polarized Polycarbonate lenses with Blue Mirror and bronze tint
- 100% UV protection with scratch resistant, hydrophobic, and oleophobic coatings
- Salt water resistant construction
- 12% VLT (Visual Light Transmission)
- Includes custom Good Good Golf Microfiber Cleansing Pouch, case, and Shady Rays Golf vinyl brand decal
Good Good Oakmont
All-black, all-business, and all Good Good Golf. This modern take on a vintage style features a matte-black frame with matching black accents, perfect for your weekday commute and weekend adventures. From the fairway to the clubhouse, these Oakmonts are built for the grind with "Fighting for Par" etched on the temple tip.
Key Features:
- Matte-Black frame with metal hinges and etched designs
- Premium Polarized Black lenses with grey tint
- 100% UV protection, shatter-resistant, and salt water resistant
- 9% VLT for optimal light control
- Includes Microfiber Cleansing Pouch and vinyl brand decal
Good Good Apex
The most performance-oriented style in the Good Good Collection, the Apex represents an exclusive eyewear debut for the crew. This semi-rimless design offers panoramic views with enhanced contrast, lightweight comfort, and a secure no-slip fit. Built for golfers who prioritize function without sacrificing style, the Apex will elevate your game whether you're competing or practicing casually.
Key Features:
- Semi-rimless design for maximum field of view
- Enhanced contrast technology for superior course visibility
- Lightweight construction with secure, no-slip fit
- Good Good etched branding and performance-driven design
- Custom colorways built specifically for the crew
"We've seen firsthand how the guys at Good Good put gear through its paces, which is why our industry-leading Lost & Broken Protection program is such a perfect fit for golfers," added Ratterman. "When you're focused on making that perfect shot, the last thing you should worry about is what happens if your sunglasses fall off or get damaged. With Shady Rays, we've got golfers covered no matter what happens on the course."
Good Good Golf Founder & CEO Matt Kendrick added, "Our team has always been particular about the eyewear we use while filming and playing. Partnering with Shady Rays gives us the perfect combination of style, performance, and durability. Having their Lost & Broken protection is a game-changer for golfers—we've all had those moments where sunglasses get dropped or sat on, and knowing Shady Rays has our back makes a huge difference. These collaborative styles are Good Good approved and athlete tested—fighting for par never looked so good."
The Good Good Collection is now available exclusively at shadyrays.com, representing one of the major launches of 2025 for the rapidly growing eyewear brand.